The 5 Key Pages Every Author Website Needs

So, you're an indie author—maybe you've got one book out, maybe you're juggling a whole dang series. Either way, you're wearing all the hats: writer, marketer, social media manager, and probably a strong caffeine fix. But there's one thing you might be missing in your online presence that could seriously boost your reader connection, book sales, and overall credibility: a strategically designed website.

Spoiler: it doesn't have to be complicated.

Let’s break down the 5 essential pages your author website needs—because yes, even if you’re just starting out, you deserve a home on the internet that works for you... not just a social media account or a Linktree.

1. Home Page: Your Digital Book Jacket

Your home page is like the cover of your book—it needs to draw readers in fast. It’s not just about looking pretty (though hey, aesthetics matter), it’s about clarity and action.

What to include:

• A short, compelling intro (who you are + what you write)

• A featured book or series

• A call-to-action (CTA) like “Start Reading,” “Join My Newsletter,” or “Shop Now”

Pro Tip: Think of your homepage as a welcome mat with personality. It should instantly give someone a feel for your genre, vibe, and what they can expect from you.

2. About Page: The Story Behind the Story

People want to know the person behind the pen. Your About page isn’t just a professional bio—it’s a place to connect.

What to include:

• Your author journey (how did you get to where you are?)

• What inspires your stories

• A friendly photo of you

Bonus: End with a CTA, like “Want to hear more behind-the-scenes stuff? Join my email list!” Maybe even a snippet of a scene in your book to entice new readers!

3. Books Page: Your Digital Bookshelf

Your Books page is where the magic (and sales) happen. Whether you’ve got one book or ten, this needs to be easy to navigate and visually clean.

What to include:

• Cover images

• Book blurbs

• Buy links (Amazon, Bookshop, direct sales, etc.)

• Series info if applicable

• Optional: reviews, awards, trailers, or sample chapters

Pro Tip: Group your books by series or genre for easier browsing.

4. Contact Page: No Carrier Pigeons, Please

You never know who might want to reach out—book bloggers, podcast hosts, fans, or media. Make it easy.

What to include:

• A simple contact form

• Your email address (bonus: use a custom domain email like hello@yourname.com for extra professionalism)

• Social media links (only the ones you actually use)

Optional: Include a note about what kinds of inquiries you’re open to (e.g., collabs, interviews, events).

5. Newsletter Signup Page: Your VIP Reader Lounge

Social media is fickle. Your email list? That’s gold. It’s your direct line to readers who actually want to hear from you.

What to include:

• A clear headline and value (what’s in it for them?)

• A reader magnet (free short story, bonus epilogue, exclusive content)

• A quick, easy form (name + email is enough)

Bonus: Embed signup forms throughout your site—footer, homepage, About page—so people can join from wherever they land.

Epilogue

Your website doesn’t need to be a massive project—it just needs to be intentional. These five pages will give your author brand a strong foundation and make it easier for fans, media, and new readers to connect with you.

But hey—if you’re brand new, still figuring things out, or just have one book to your name, you might not even need a full-blown multi-page site just yet. That’s where a one-page starter site comes in handy. It’s simple, budget-friendly, and still makes a polished first impression. Plus, it can totally grow with you as your catalog (and fanbase) expands.

That’s exactly what my Design in a Day offer is perfect for. A sleek, strategic one-pager that gets you online fast—no overwhelm, no dragging it out for weeks.

Check out my design services or reach out to see how I can help you bring your author website to life.

You’ve got stories to tell. Let’s make sure your website tells one too.